Pics
of the
week
Pics
of the
week
#HAPPYFEET
of the
chuck taylor
allstar
History
THE BEGINNING, 1908
Marquis Mills Converse started the Converse Rubber Shoe Company in 1908, producing rubber boots called galoshes, which are waterproof shoes, made of rubber, for wearing over ordinary shoes in the rain or snow
Marquis Mills Converse
Numerous professional basketball players were soon wearing All Stars. The shoes also became popular among younger basketball players, including athletes in the Olympic Games and American soldiers in the 1940s.
Converse All Stars were the official shoe of the Olympics from 1936 to 1968.
During World War II All Stars were the official athletic training shoes of the U.S. armed forces.
THE 1st "NON SKID" SHOE
Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility.
In 1921 Charles "Chuck" Taylor, an American semi-professional basketball player, joined Converse as a salesman. Within a year of Taylor's arrival, the company had adopted his ideas for improvements to the shoe's design to enhance its flexibility and ankle support.
The restyled shoe also incorporated a distinctive All-Star logo on the circular patch that protected the ankle. After Taylor's signature was added to the ankle patch as his endorsement, they became known as Chuck Taylor All Stars, the first celebrity-endorsed athletic shoe.
​
​
Charles "Chuck" Taylor
BeCOMING An ICON!
Although Chuck Taylor All-Stars had vanished from the professional basketball scene by 1979, they continued to flourish in popular culture and fashion as casual footwear.
As fashion icons, Chuck Taylors have played a role in several subcultures, which the company has promoted as part of the brand's ongoing cultural popularity. In addition, Chuck Taylor All-Stars have continued to prove their iconic status through their use and portrayal in film, art, and music culture, as well as some sports sub-cultures such as powerlifting and skateboarding.
​
THE FUTURE!
Today, the "Converse Chuck Taylor All Star" is so much more than a basketball shoe. Anyone can "rock" a pair of All Stars! The shoe has remained mainly unchanged over the years, a prime example of great design with the iconic, instantly recognizable silhouette.
The All Star is a product that reminds us of simpler times, in a future that is becoming ever more chaotic and demanding, especially for the younger population trying to keep up with the latest fashions and trends.
For generations the shoe has been worn by rebels, rockers, rappers, artists, dreamers, thinkers and originals.
Dennis Rodman said "People know about Converse, they just need to find a figure they connect with who wears them"
The Chuck Taylor All Star has & will always be a celebration of personal style and individual self-expression.